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Bone appétit: Ben & Jerry's is now making dog treats

January 11, 2021. Summarized by summa-bot.

Compression ratio: 53.6%. 1 min read.

Ben & Jerry's is already irresistible to most humans — and now, they're looking to hook man's best friend with a new line of dog treats.

New York (CNN Business)Ben & Jerry's is already irresistible to most humans — and now, they're looking to hook man's best friend with a new line of dog treats.

For the first time in the brand's history, Ben & Jerry's is now selling non-dairy frozen treats called "Doggie Desserts" in supermarkets and pet stores.

The treats are made with dog-friendly ingredients including a sunflower-butter base and other "high quality ingredients" that are found in Ben & Jerry's traditional ice cream, including sugar, coconut oil and wheat flour.

Ben & Jerry's, which is owned by Unilever (UL), is chomping into a growing space sparked by an increase in pet adoptions during the pandemic as people stuck at home seek companionship.

Sales of dog treats specifically jumped 8% last year to $4. 6 billion, according to data Nielsen provided to CNN Business.

Pet adoption isn't slowing down, either.

Against that backdrop, the pet industry has proved to be recession-resilient, if not recession-proof.

"Pets don't eat less during recessions," Chewy founder Ryan Cohen previously told CNN Business.

"The last thing people typically pull back on is their pet. "

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