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Beyond Meat launches plant-based minced pork in China

November 18, 2020. Summarized by summa-bot.

Beyond Meat is launching a plant-based version of China's favorite meat.

Hong Kong (CNN Business)Beyond Meat (BYND) is launching a plant-based version of China's favorite meat.

The California-based company unveiled its latest product on Wednesday: meatless minced "pork. "

(The company has made plant-based pork before, though in the form of a sausage product. )

"We're excited to launch Beyond Pork in China, marking a milestone for Beyond Meat," Candy Chan, the company's general manager for China, said in a statement.

"We are not only launching an entirely new product innovation, but our first plant-based meat product created specifically for the Chinese market. "

She noted that the product's "exclusive debut in China furthers Beyond Meat's commitment to this important market. "

China, which has long been the world's biggest consumer of pork, entered a major production crisis last year due to an outbreak of African swine fever.

Before that, pork had accounted for about 70% of China's overall meat consumption, according to official Chinese data.

Beyond has been on a roll in mainland China, a vast market that is seen as vital for the US company's growth.

While the fake meat trend is still taking shape in mainland China, Beyond is going up against other popular brands, including fellow California upstart Impossible Foods, which has signaled plans for its own launch there.

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