Bed Bath & Beyond's stores have always been chaotic. Now it's decluttering Marie Kondo-style
July 21, 2021. Summarized by summa-bot.
Compression ratio: 21.7%. 1 min read.
For years, shopping at Bed Bath & Beyond has meant dealing with chaos. You could lose hours sifting through a hodgepodge of items on cluttered shelves and walk out with nothing.
Bed Bath & Beyond has faced falling sales and declining foot traffic in recent years as shoppers defect to stores like Target and shop on Amazon, which carry much of the same basics that Bed Bath & Beyond sells.
Cristina Fernandez, a retail analyst at Telsey Advisory Group, said Bed Bath & Beyond's stores "looked outdated" and "hadn't been invested in for many years. "
One other change at the flagship: Joe Hartsig, the company's chief merchandising officer, said Bed Bath & Beyond had previously "not been addressing more value-conscious consumers. " So it's showcasing new private brands such as Simply Essential — a home, kitchen and bath product line with ladles and serving spoons for $1, bath towels for $4, and pillows for $5 — around the store with big blue signs advertising their low prices.