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Australian company renames racially offensive cheese brand

January 13, 2021. Summarized by summa-bot.

Compression ratio: 70.5%. 1 min read.

An Australian food company has officially renamed a famous snack brand after years of complaints that it shared its name with a racial slur.

Hong Kong (CNN Business)An Australian food company has officially renamed a famous snack brand after years of complaints that it shared its name with a racial slur.

"Coon Cheese," which has been sold in Australia for more than 80 years, will now be known as "Cheer Cheese," its manufacturer said Wednesday.

It made the decision to rebrand its cheese line last summer, joining other major food companies that were forced to revisit the titles of some of their most well-known products.

Several big brands, such as Quaker Oats' Aunt Jemima and Mars-owned Uncle Ben's, also announced last year they would change or retire branding that was considered racially offensive.

In Australia, Nestlé (NSRGF) has rebranded its Red Skins and Chicos sweets, saying that their names were out of step with the company's values.

For Saputo, "Coon" cheese had been the focus of criticism for decades.

The company has insisted that the brand name paid homage to its founder, Edward William Coon.

The new name aims to align "with current attitudes and perspectives," the company said in a statement Wednesday.

"Cheer Cheese is a cheese for everyone, and we trust our valued consumers and those who are new to our products will embrace this new name," Cam Bruce, the company's commercial director, said in the statement.

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