Clear. 70.1   F New York
AI-Powered News Summarizer
World

At Amazon's new 'Luxury Stores,' you can't buy anything unless you're invited

September 15, 2020. Summarized by summa-bot.

Amazon is launching high-end fashion luxury stores -- but if you want to buy anything, chances are you'll need to get in line.

New York (CNN)Amazon is launching high-end fashion luxury stores -- but if you want to buy anything, chances are you'll need to get in line.

The "Luxury Stores" program launched Tuesday as a "store within a store" experience currently available to only select Amazon (AMZN) Prime members in the US.

For customers, Luxury Stores will offer Amazon Prime members features like a "View in 360 feature" on the Amazon app.

It also includes exclusive access: Amazon partnered with the Oscar de la Renta brand for its launch, giving Luxury Store shoppers early access to the late designer's pre-fall and fall/winter 2020 collections, which are currently only available at the fashion house's own boutiques and website.

And for the company partners, Luxury Stores will allow established and burgeoning high-end fashion brands "to independently make decisions regarding their inventory, selection and pricing. "

While Oscar de la Renta is a recognizable name in the fashion world, Amazon will also be partnering with "emerging luxury fashion and beauty brands," according to a press release.

The luxury store concept was "inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon's store," Christine Beauchamp, president of Amazon Fashion, said in a statement.

Summarizer is on Google News. Now you can get the latest AI summarized news on your favorite news platform.

Don't like Google News? We have an RSS Feed for you.

Suggestions