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Apple TV+ and gaming made a huge splash last year. We haven't heard much from them since

September 14, 2020. Summarized by summa-bot.

SINGAPORE - SEPTEMBER 10: Apple products are displayed inside the new Apple store at Marina Bay Sands on September 10, 2020 in Singapore. The store located in a futuristic giant glass orb is the third Apple store to open in Singapore. (Photo by Suhaimi Abdullah/Getty Images)

At Apple's September product launch event last year, two of CEO Tim Cook's splashiest announcements were about the company's new digital subscription services: Apple Arcade and Apple TV+.

New York (CNN Business)At Apple's September product launch event last year, two of CEO Tim Cook's splashiest announcements were about the company's new digital subscription services: Apple Arcade and Apple TV+.

While still a healthy performance, that means growth in the services business didn't accelerate this year despite the launches of Apple TV+ and Apple Arcade — and a pandemic that drove higher demand for digital entertainment across the industry.

Some analysts expect services may again be a point of focus at Apple's Tuesday event — the announcements could include Apple TV+ bundles with other content offerings (along with news about the Apple Watch and iPad).

Shaikh said his firm's research indicates that Netflix, Hulu and Disney+ are the three most well-liked streaming services among Americans, with Apple TV+ and HBO Max grappling for the fourth slot.

Morgan said he hopes Tuesday's event might offer more insight into Apple's vision for the digital services business — and whether it's really aiming to compete with big entertainment services like Netflix (NFLX), or just to offer add-ons and incentives for Apple customers.

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