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Analysis: Trump's 'reality TV presidency' gets a new, more produced look with Biden TV

January 20, 2021. Summarized by summa-bot.

Compression ratio: 41%. 2 min read.

Much has been written about Donald Trump's "TV presidency," and how the former reality-TV star sought to produce his time in the White House. Throughout his presidential campaign, however, Joe Biden's team -- in its adherence to Covid protocols -- has been shaped through the language of television, creating crowd-pleasing TV moments minus the crowds.

(CNN)Much has been written about Donald Trump's "TV presidency," and how the former reality-TV star sought to produce his time in the White House.

Throughout his presidential campaign, however, Joe Biden's team -- in its adherence to Covid protocols -- has been shaped through the language of television, creating crowd-pleasing TV moments minus the crowds.

While Trump continued to emphasize in-person events, speaking to crowds and rallies, Biden used TV to get out his message.

Derided by the former president's supporters for running a campaign from his basement, the strategy actually mirrored the way sports has continued with limited or no attendance, or talk-show hosts adapted from boisterous studio audiences to speaking directly to the camera and more intimate remote interviews.

Carefully cast with the likes of Lady Gaga and Jennifer Lopez in supporting roles, the inauguration is also being commemorated with a primetime special hosted by Tom Hanks, reflecting the way the Biden team leveraged the celebrities that support him, adding star power to the "show. "

Until the Covid threat subsides, that appears to be the formula for the Biden presidency, creating imagery not for those in attendance but to be seen and absorbed through the safety and distance of TV.

As for the address itself, the close-ups of the new president and vice president looked like any other inaugural, with TV as the familiar conduit to the nation.

With that, what was sometimes called "The Trump Show" has been recast, with a new star speaking directly to all those people -- the "folks," as Biden put it -- out there on the other side of the screen.

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by summa-bot

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