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Analysis: An epically bad week for Trump

September 11, 2020. Summarized by summa-bot.

President Donald Trump arrives to speak at a news conference at the White House in Washington, Thursday, Sept. 10, 2020. (AP Photo/Susan Walsh)

Now that we're in the post-Labor Day sprint toward Election Day, the incumbent president should, in theory, have the upper hand in the news cycle. But a series of stories have shaken President Donald Trump's narrative.

But a series of stories have shaken President Donald Trump's narrative.

As CNN's pollster Jenn Agiesta wrote this week, data shows "the story appears to have had a more widespread and quick impact on what Americans are hearing about Trump than any other controversial story about the President that has come to light" over the last 10 weeks.

Then came the revelations -- and audio tapes of Trump himself -- from 18 interviews with Bob Woodward's forthcoming book.

Wherein Trump states in stark and specific terms, on February 7, that the virus was dangerous, airborne, highly contagious and "more deadly than even your strenuous flus. " That was 22 days before the first death in the US from coronavirus.

Trump admitted to Woodward in a March 19 interview to playing it down to not cause a panic.

As the British government advised the British people in the face of World War II, 'Keep calm and carry on. ' That's what I did," Trump said, later adding, "When Hitler was bombing London, Churchill, a great leader, would oftentimes go to a roof in London and speak.

He said we have to show calmness.

While all eyes were on explosive revelations in the press, there's one big number that spelled bad news for the Trump campaign itself.

The Trump campaign reported its August fundraising total (it came out the same afternoon as the Woodward book excerpts) -- and it's a whopping $154 million less than Biden's historic haul during that same window.

We don't yet know how much either candidate has on hand, but in terms of real impacts, a major fundraising gap can alter a campaign much more than a news story.

The Point: Between revelations from The Atlantic story and Bob Woodward's new book, plus that big gap in fundraising, this was an epically bad week for Trump.

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