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AMC delays US theater openings as it waits for summer blockbusters

June 29, 2020. Summarized by summa-bot.

NEW YORK, NEW YORK - MAY 14: A view outside AMC 34th Street 14 movie theater during the coronavirus pandemic on May 14, 2020 in New York City. COVID-19 has spread to most countries around the world, claiming over 303,000 lives with over 4.5 million infections reported. (Photo by Noam Galai/Getty Images)

AMC Theatres is pushing back its reopening by two weeks after movie studios further delayed two summer blockbuster premieres that could be key to getting people to come back to theaters.

New York (CNN Business)AMC Theatres is pushing back its reopening by two weeks after movie studios further delayed two summer blockbuster premieres that could be key to getting people to come back to theaters.

Now, AMC (AMC) will begin the reopening process with 450 US theaters on July 30, and aims to have nearly all 600 of its US theaters fully up and running by "early August," the company said Monday.

The new timeline will mean AMC theaters will be reopened in time for the August 12 release of Warner Bros' "Tenet" and the August 21 release of Disney's (DIS) "Mulan. " Both movies have been repeatedly delayed because of the coronavirus pandemic (Warner Bros and CNN share the same parent company, WarnerMedia).

So getting customers back in theater seats, and ensuring they feel safe being there, is crucial for AMC.

The company has implemented a health and sanitation program called "AMC Safe & Clean," which includes initially capping movie showtimes at 30% seating capacity and cleaning every theater between showtimes, among other measures.

AMC provoked some backlash from customers earlier this month when it said guests would be "strongly" encouraged to wear masks in US theaters in areas where local government restrictions don't require them.

The company then reversed course and said it would require all US customers to wear masks while in the theaters.

Aron also suggested that AMC is feeling somewhat better about its financial prospects as the company reopens, despite the fact that it will have to limit capacity in US theaters.

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