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Amazon unveils new line of Fire tablets designed for older kids

April 27, 2021. Summarized by summa-bot.

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Amazon's Fire Kids tablets have long been popular among younger users, but now the company is targeting older kids with a brand-new lineup.

New York (CNN Business)Amazon's Fire Kids tablets have long been popular among younger users, but now the company is targeting older kids with a brand-new lineup.

Amazon (AMZN) announced on Tuesday that it will debut a Fire Kids Pro tablet aimed for users ages 6 to 12.

But users don't technically have to buy a Fire Kids Pro tablet to access the interface; existing Fire HD tablets can switch from Amazon Kids to an Amazon Kids Pro experience when children are ready for more advanced features.

Beidler said the decision to expand the line stems from Amazon's research and study groups that showed kid-first technologies are preferred over tablets designed for adults.

"With budget-friendly tablets, Amazon has created a sweet spot for itself and the Fire Kids edition tablets have gained in popularity, especially during the pandemic as parents searched for ways to keep their kids indoors and entertained," the company said in a press release.

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