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Amazon is changing its boxes. Here's why

October 13, 2020. Summarized by summa-bot.

Your Amazon Prime Day packages will look different than the boxes you're used to -- and they'll come with an unexpected surprise.

New York (CNN Business)Your Amazon Prime Day packages will look different than the boxes you're used to -- and they'll come with an unexpected surprise.

Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side.

"The new experience is a low-cost way for customers to celebrate and a fun way to reuse boxes before dropping them in the recycling bin," Amazon said in a statement.

Shoppers will need Amazon's AR app to use it and can create a customizable pumpkin, similar to Snapchat's AR filters.

"My goal would be zero packaging of any type over the next couple years," Kim Houchens, who leads Amazon's packaging team, told CNN business last year.

Other sustainable initiatives include labeling 25,000 Climate Pledge Friendly" products and driving 100,000 electric vehicles in the coming years.

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