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69 million clues Trump is nervous about November

June 30, 2020. Summarized by summa-bot.

President Donald Trump and his campaign are digging in for the long haul.

Faced with a bleak electoral outlook (right now), the Trump campaign is investing big-time in advertising in key states this fall.

The Trump campaign has reserved $69 million in television ads beginning in September through Election Day in seven states: Arizona, Florida, Ohio, North Carolina, Pennsylvania and Wisconsin.

Trump also won all of these states in 2016.

The ad spend is sizable, but let's not forget the Trump campaign has spent the last three years aggressively fundraising.

Here's another important detail, courtesy of CNN's Michael Warren and David Wright: In June alone, the Trump campaign spent more than $14 million in seven states Trump won in 2016.

According to data compiled by Kantar Media/CMAG, the President's campaign doubled what it had already spent this year on TV and digital ads in Arizona, Florida, Georgia and North Carolina.

Biden's campaign has spent nearly $4 million on ads across those same seven states Trump won in 2016 -- including more than $2 million in Florida and $500,000 each in Arizona, Texas and North Carolina since the beginning of June.

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